Introduction

In the fast-moving world of FMCG distribution, efficient field operations and real-time visibility are crucial to maintaining market competitiveness. Businesses with large sales forces often face challenges in monitoring team performance, optimizing routes, and ensuring accountability while keeping customer relationships strong.

Onamart PROFESSIONALS, a leading FMCG distributor, encountered these challenges as its operations expanded across multiple regions. Managing hundreds of on-field representatives daily—each responsible for order collection, payment handling, and retailer engagement—required a more transparent and data-driven system.

To address these issues, Onamart partnered with FieldBlaze, an advanced Field Force Automation platform, to digitize its field operations, enhance visibility, and improve productivity. The collaboration delivered measurable results, transforming how Onamart managed and optimized its on-ground workforce.

About the Client

Onamart PROFESSIONALS is a well-established FMCG distribution company with a wide network of retail partners and a growing sales team. The company’s field force visits retail outlets daily to collect orders, manage payments, and strengthen long-term business relationships.

As Onamart scaled its operations, it sought to overcome challenges in tracking real-time field activities, optimizing travel routes, and maintaining consistent reporting accuracy across different regions.

Business Challenges

Before implementing FieldBlaze, Onamart PROFESSIONALS faced several key operational inefficiencies:

1. Lack of Real-Time Visibility
   Managers had no reliable way to monitor field agents’ locations or validate completed visits throughout the day.
2. Inefficient Route Planning
   Sales representatives followed inconsistent or lengthy travel routes, leading to missed outlets and increased operational costs.
3. Manual and Error-Prone Reporting
   Attendance, outlet visits, and order collections were tracked manually, often resulting in inaccurate or delayed data.
4. Limited Accountability
   Discrepancies between reported and actual field visits created trust gaps and reduced visibility into true performance levels.
5. Inadequate Performance Insights
   Without digital data, it was difficult for management to measure sales efficiency, compare regional performance, or take corrective actions quickly.

These challenges collectively limited productivity and affected Onamart’s ability to make informed business decisions in real time.

The FieldBlaze Solution

To overcome these operational bottlenecks, FieldBlaze introduced a customized field automation solution built around real-time tracking, performance analytics, and route optimization.

Core Components of the Solution:

1. Live Location Tracking:
   Real-time GPS tracking of sales representatives during working hours to monitor activity and ensure route adherence.
2.  Manager Dashboard:
   A web-based dashboard displaying live maps, sales rep routes, check-in points, and visit summaries for improved supervision.
3. Geofencing Alerts:
   Automated notifications triggered when representatives enter or exit predefined customer zones or assigned territories.
4. Route History & Optimization:
   Daily route data stored and analyzed for performance reviews, helping managers design optimized travel plans.
5. Privacy-First Design:
   Tracking is enabled only during official hours, ensuring employee privacy once they log out.
6. Automated Reporting:
   Every visit, check-in, and attendance record is timestamped and GPS-verified, eliminating manual reporting errors.

With FieldBlaze’s solution, Onamart gained complete operational visibility, enabling managers to make real-time decisions, track performance effortlessly, and enhance on-field accountability.

Implementation Journey

• FieldBlaze’s deployment team worked closely with Onamart’s management to ensure a smooth implementation process:
• Initial pilot testing was conducted in a select region to fine-tune tracking accuracy and user experience.
• Comprehensive training sessions were provided for both managers and field agents.
• Once successful, the platform was scaled across all operating regions with dedicated post-implementation support.
• This phased approach ensured minimal disruption to daily operations and quick adoption across teams.

Results & Achievements

After implementing the FieldBlaze solution, Onamart PROFESSIONALS experienced a significant transformation in field operations and team productivity.

Key Outcomes:

1. 30% Increase in Field Productivity:
   Managers could plan and assign routes efficiently, resulting in more outlet visits and faster order collection.
2. Improved Transparency & Accountability:
   Real-time data eliminated discrepancies, giving management full confidence in reported activities.
3. Reduced Travel Time & Costs:
   Optimized routes lowered fuel consumption and improved scheduling efficiency.
4. Enhanced Customer Relationships:
   Timely visits and consistent communication strengthened retailer trust and improved order reliability.
5. Data-Driven Decision-Making:
   Insights from performance reports and route analytics enabled smarter resource allocation and strategic planning.

Onamart PROFESSIONALS team Feedback

The live tracking and reporting features from FieldBlaze have completely changed how we manage our field teams. Managers now have full visibility, and our sales reps work more efficiently with optimized routes and clearer targets. It has brought a new level of transparency and coordination to our operations.

— Management Team, Onamart PROFESSIONALS