The most effective way to track your sales team effectively—without micromanaging—is with Field Force Management software like Fieldblaze. Instead of relying on blind trust or invasive hardware, Fieldblaze uses the employee’s smartphone to:

1. Geo-fence attendance: Ensure they are actually on the job.
2. Verify visits: Link GPS location to specific client meetings.
3. Automate reporting: Sync location data directly with your CRM/Salesforce in real-time.

(Read on for the step-by-step guide on setting this up.)

The Deep Dive: Why “Blind” Field Management is Costing You Money?

“Are they actually at the client’s office, or just having coffee?”

If you manage a field sales team, this question has likely crossed your mind. You aren’t alone. Lack of visibility is the #1 silent killer of sales productivity. When you can’t see your team, you can’t help them—and you certainly can’t measure true performance.

But here is the catch: Tracking isn’t about spying. It’s about replacing guesswork with data.

In this guide, we will break down exactly how to track field sales employees legally and effectively, ensuring you boost revenue without destroying team morale.

Why Manual Tracking is Failing You ?

Before we look at how to track, let’s look at why manual methods (like WhatsApp groups and Excel sheets) are failing you.

• Time Theft: Without real-time data, “travel time” often becomes “personal time.”
• Fake Visits: A sales rep might call a client from home but mark it as a “Face-to-Face Visit” in their report.
• Fuel Leakage: Are you reimbursing for 50km when the actual optimal route was only 30km?
• Delayed Data: Waiting for End-of-Day (EOD) reports means you can’t react to missed opportunities until it’s too late.

The 3 Levels of Tracking Field Sales Employees

Level 1: The Manual Method (Low Reliability)

This involves sales reps sending their live location via WhatsApp or filling out manual timesheets.

• Pros: Free.
• Cons: Highly prone to error and manipulation. It distracts the sales rep from selling because they are too busy reporting.

Level 2: Hardware GPS Trackers (High Resistance)

Some companies install physical GPS devices in company vehicles.

• Pros: Accurate vehicle data.
• Cons: Employees hate it. It feels intrusive, doesn’t track the person (only the car), and doesn’t tell you what happened at the meeting.

Level 3: Field Force Automation Software (The Fieldblaze Way)

This is the modern standard. You use a mobile app that tracks the employee only during working hours and links location data to specific sales outcomes.

• Pros: 100% transparency, automates data entry, and links GPS to Revenue.

How to Track Your Team Using Fieldblaze (Step-by-Step) ?

At Fieldblaze, we believe in “Smart Tracking”—monitoring outcomes, not just movement. Here is how you can set this up:

1. Implement Geo-Fenced Attendance

Stop relying on the honor system. With Fieldblaze, an employee cannot mark “Present” unless they are physically inside their assigned territory or office.

• The Benefit: You eliminate buddy punching and time theft instantly.

2. Verify Client Visits with “Check-In” Validation

This is the game-changer. When a sales rep arrives at a client’s location, they click “Check-In” on the Fieldblaze app. The app captures:

• Exact GPS coordinates.
• Time stamp.
• (Optional) A geo-tagged selfie or photo of the client’s shop/office.

If they aren’t at the location, the app won’t let them Check-In. No more fake visits.

3. Track Actual vs. Planned Routes

Are your reps taking the most efficient route? Fieldblaze visualizes their path on a map. You can compare the “Planned Route” vs. “Actual Route Taken.”

• The Benefit: You save massively on fuel reimbursements by paying for the optimal distance, not just the claimed distance.

4. Monitor Live Activity (Not Just Location)

Tracking a dot on a map is useless if you don’t know the context. Fieldblaze integrates tracking with Salesforce and your CRM logic.

• Don’t just ask: “Where is Rahul?”
• Ask: “Rahul is at Client A’s office, he has been there for 20 minutes, and he just collected a payment.”

Common Question: Is Tracking Legal?

Yes, tracking employees during work hours using company-provided tools or apps installed with consent is standard business practice.

The Key is Privacy: Fieldblaze is designed to respect employee privacy. Tracking starts when they punch “In” and stops completely when they punch “Out.” We do not track personal time.

Conclusion: Turn Tracking into Trust

When you implement fieldforce management software like Fieldblaze, you aren’t just policing bad behavior; you are highlighting good behavior.

• Your top performers want to be tracked—because it proves how hard they are working.
• You get accurate data to calculate incentives fairly.
• You reduce admin work so your team can sell more.

Ready to get total visibility over your field force? Stop guessing and start tracking.

👉 [Book a Free Demo of Fieldblaze Today] and see where your team really is.